Cookie Policy
Last updated: March 31, 2026
1. What are cookies
Cookies are small text files that websites store on your device (computer, smartphone, tablet) during browsing. They are used to make the site work, improve the user experience and provide aggregate information on site usage.
2. Data Controller
The data controller for cookie-related data is Alessia Morelli (Tax Code MRLLSS94E63P262S), owner of preventivotraslochi24.it.
3. Types of cookies used
a) Necessary technical cookies
These cookies are essential for the site to function. They do not collect personal data and do not require user consent.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores cookie choice | Persistent (localStorage) |
| cookie_prefs | Stores specific preferences (analytics, marketing) | Persistent (localStorage) |
b) Analytics cookies (with consent)
Used to collect aggregate and anonymous information about site usage (pages visited, time spent, referral source). They help us understand how users use the site to improve it.
| Provider | Cookie | Purpose | Duration |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_* | Distinguishes users and sessions | 2 years |
Google Analytics privacy policy: policies.google.com/privacy
c) Marketing cookies (with consent)
Used to show relevant ads on other platforms. These cookies track your browsing activity to personalize advertising.
| Provider | Cookie | Purpose | Duration |
|---|---|---|---|
| Google Ads | _gcl_*, IDE, NID | Conversions and remarketing | 90 days – 2 years |
| Meta (Facebook) | _fbp, _fbc | Conversion tracking | 90 days |
4. Google Consent Mode v2
This site implements Google Consent Mode v2. This means all analytics and marketing cookies are blocked by default until you express your consent through the banner. If you reject or don't interact, no tracking cookies are installed on your device.
5. How to manage cookies
You can manage your cookie preferences in several ways:
- Cookie banner: on your first visit, you can accept all cookies, reject them or customize your choices.
- "Cookie preferences" link: in the footer of every page you can reopen the banner and change your choices at any time.
- Browser settings: you can block or delete cookies from your browser settings (Chrome, Firefox, Safari, Edge).
6. Legal basis
Necessary technical cookies are installed based on the controller's legitimate interest (Art. 6.1.f GDPR). Analytics and marketing cookies are installed only with prior user consent (Art. 6.1.a GDPR), as required by the ePrivacy Directive 2002/58/EC and the Italian Data Protection Authority's ruling of June 10, 2021.
7. Contact
For any questions about cookies or privacy, you can contact the data controller: Alessia Morelli — privacy@preventivotraslochi24.it